Mama Mia! Astrology and Peak Design’s PR Backlash

Astrology reveals the patterns of growth, conflict, and reckoning that shape not just individuals, but companies as well. For Peak Design, a brand known for its innovation and ethical appeal, the current controversy around its role in a high-profile investigation comes at a strikingly symbolic moment in its astrological cycle. By examining the transits to its corporate chart from February 7, 2019, we see the planetary themes driving this pivotal moment.

Though they were founded as an LLC in 2011, they merged and became a Corporation February 7 2019. This is the chart being used. Remember, no houses.

The transit chart to Peak Designs chart on December 5th.

The transit chart to Peak Designs Chart during the height of the backlash.

Astrological Themes in the Current Crisis

1. Jupiter Retrograde in Gemini Opposes Natal Jupiter in Sagittarius

   • This opposition signals a clash between the company’s foundational ideals and the practical realities of its actions. Natal Jupiter in Sagittarius represents expansive values and optimistic branding, while Jupiter retrograde in Gemini exposes vulnerabilities in their communication of public image. This transit highlights the strain between their original vision and how their actions are now perceived.

2. Mercury Retrograde in Sagittarius Conjunct Natal Jupiter

   • Mercury retrograde over Jupiter amplifies challenges in communication and public perception. This alignment indicates that attempts to explain or justify their actions may be misunderstood or rejected outright. The conjunction underscores how the current crisis is deeply tied to the company’s values and ethical reputation.

3. Saturn in Pisces Conjunct Natal Neptune in Pisces

   • Saturn’s conjunction to Neptune represents a dismantling of illusions. Neptune symbolizes the ideals or vision the company projects, while Saturn demands accountability. This transit reflects the harsh reality that the public is now scrutinizing their actions against the image they have cultivated, exposing discrepancies that may lead to lasting damage.

4. Jupiter Retrograde in Gemini Square Natal Neptune in Pisces

   • This square introduces tension between the company’s ideals and the growing mistrust of their actions. Jupiter retrograde reflects a reevaluation of values, while Neptune in Pisces amplifies the emotional response. The square highlights a disconnect between their brand identity and the narrative being shaped by public opinion.

5. Cazimi: Sun Conjunct Mercury Retrograde

   • The Sun and Mercury retrograde aligned exactly over natal Jupiter in Sagittarius, briefly intensifying focus on the company’s core values. While cazimi moments often bring clarity, the opposition to transiting Jupiter retrograde indicates that this illumination has resulted in heightened scrutiny rather than resolution.

Comments on Peak Designs Latest Instagram Post

Comments on Peak Designs Latest Instagram Post

What the Stars Suggest for Peak Design

The planetary alignments reflect a moment of reckoning for Peak Design. These transits do not indicate a simple lesson or growth opportunity but instead point to significant consequences that may permanently alter the company’s trajectory.

1. A Public Reckoning: Saturn conjunct Neptune strips away illusions, leaving the company exposed to harsh criticism. The perception that Peak Design acted against its values is amplified by Neptune’s influence, ensuring that the emotional backlash will be difficult to contain or reverse.

2. Unyielding Restrictions: Saturn represents limitations and obstacles. Its influence signals that the company may face long-term challenges in rebuilding trust. Public disillusionment will likely linger, and the company’s efforts to repair its image will require sustained effort with no guarantees of success.

3. Communication Missteps: Mercury retrograde’s impact on Jupiter reveals how miscommunication or avoidance can deepen public mistrust. By disabling comments on social media, Peak Design has inadvertently reinforced the perception of secrecy and avoidance, making their position even more precarious.

4. Enduring Conflict: The squares involving Jupiter retrograde and Neptune highlight ongoing tension between ideals and reality. The company’s actions have sparked a crisis of identity, forcing them to confront the disconnect between their projected image and the reality of their choices.

The Road Ahead

These transits suggest that Peak Design’s current crisis is unlikely to resolve quickly or easily. Saturn shows that the fallout could very likely be long-lasting, marked by sustained public skepticism and internal challenges. Neptune’s influence exacerbates the emotional nature of the backlash, making it harder to address through logic or simple gestures. The damage to their reputation may not only impact their current customer base but could also deter future supporters who are increasingly conscious of corporate ethics.

Jupiter retrograde’s involvement points to a reversal of fortune. The goodwill the company once enjoyed is now under pressure, and attempts to expand or rebuild may be delayed or thwarted. The tension between their natal Jupiter and Neptune underscores a fundamental crisis of identity. This is not just about regaining customer trust, it is about reconciling their values with their actions.